Our Story

Born from
connection and conviction

Indian women artisans hand-stitching colourful embroidered textiles together in a sunlit home

EmpowerToEarn was founded by Anika Kashyap, a student at South Brunswick High School whose journey began during the COVID-19 pandemic. Noticing that children with disabilities were being left behind without digital access to education, Anika began raising funds to provide smartphones to affected families.

That effort opened a window. Through the families she connected with, Anika witnessed a crisis within a crisis — mothers who had sacrificed everything to care for their children, only to find themselves financially invisible, socially isolated, and without any path to economic independence.

In 2024, Anika participated in an entrepreneurship programme and later volunteered at a disability centre in India. What she saw hardened her resolve: these women were not lacking ability. They were lacking a system designed for their reality.

EmpowerToEarn is that system — built on the belief that economic empowerment and caregiving are not opposing forces. They can, and must, coexist.

"They were not lacking ability. They were lacking a system designed for their reality."
— Anika Kashyap, Founder
20
2020–21 · COVID Response
Raised funds to provide smartphones to children with disabilities, building relationships with families across India.
24
2024 · Entrepreneurship Programme
Developed the foundational business model for a craft-based income programme during a structured entrepreneurship curriculum.
24
2024 · Disability Centre Volunteering
Volunteered in India, witnessing firsthand the economic struggles of mothers of children with disabilities and validating the programme concept.
25
2025 · Mentor Conversations
Initiated conversations with mentors on the initiative — refining the programme design, testing assumptions, and building the advisory network needed for launch.
26
2026 · Pilot Launch
EmpowerToEarn launches with a 20-woman pilot programme, building toward full-scale expansion across India's caregiving communities.
Founder

Meet Anika

Anika Kashyap, founder of EmpowerToEarn
Anika Kashyap
Founder & Director

A student at South Brunswick High School, Anika began this work during the pandemic — raising funds to put smartphones in the hands of children with disabilities across India.

What started as a digital access project became something larger: a commitment to the mothers behind those children, and a programme designed around the realities of caregiving.

Our Volunteers

The hands on the ground

Manoj Pandit, Programme Coordinator, Biharika Manjusha Painting, Bihar, India
Manoj Pandit
Programme Coordinator, Biharika Manjusha Painting, Bihar, India
Our Values

What we stand for

🧵

Dignity in Design

Every aspect of this programme is built around the lives of its participants — not the convenience of a programme administrator.

🌱

Community Over Charity

We are not a handout. We are a hand up. Our model creates lasting economic independence, not dependency.

📡

Technology as Equaliser

Digital tools — from WhatsApp commerce to e-commerce platforms — bring global markets to the doorsteps of women in underserved communities.